Our 100-Year History

A hundred years of Stanley begins in a single mill in Virginia. Step into the story of how those first pieces grew into a century of craft.

1924: Stanley Furniture Is Born

Thomas Bahnson Stanley leaves Bassett Furniture to found Stanley Furniture in Henry County, Virginia, building not just a mill but an entire company town.

From Depression to Modern Manufacturing

After the 1929 crash, Stanley’s 400 workers accepted pay cuts to keep the factory running, helping the company survive the Great Depression and invest in a $4 million expansion and modernization of its facilities by 1957.

 Joining, Leaving, and Leading Again

In 1969, Stanley joins Mead Corporation, then passes through leveraged buyouts before re‑emerging as a privately held brand in the late 1980s, with Albert Prillaman stepping in as chairman, CEO, and president in 1988.

From Rockwell Stories to Modern Mills

Stanley briefly enters upholstery in 1994 with a Norman Rockwell–inspired collection, then refocuses on solid wood and opens a new 300,000‑square‑foot facility in Martinsville, Virginia, in 2000 to support the next generation of craftsmanship.

Made in America, Then Made New

In the 2000s, Stanley brings its Young America line back to U.S. factories, consolidates production, and ultimately sells substantially all company assets in 2018 to Churchill Downs LLC.

Stanley for the Next 100 Years

Stanley Asset Holding Ltd. stewards the Stanley and Young America brands, relaunching collections and leading the company into its second century with a renewed focus on timeless wood furniture and global design.

  • 1920s
  • 1930s–1950s
  • 1960s–1980s
  • 1990s–Early 2000s
  • 2000s–2010s
  • 2020s 

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One Founder, One Mill, One Stanleytown.

In the heart of Henry County, Virginia, a legacy was born in April 1924 when Thomas Bahnson Stanley (later appointed the 57th Governor of Virgina), a visionary with deep roots in the furniture industry, laid the foundation for what would become one of the most esteemed names in high-end furniture: Stanley Furniture. Drawing from the rich heritage and craftsmanship learned from his father-in-law, John D. Bassett of the renowned Bassett Furniture, Thomas Stanley embarked on a journey that would not only shape the skyline of his community but also the lives of countless individuals who would come to call Stanleytown their home.


From the very outset, Stanley Furniture was more than just a business; it was a community, a family. The establishment of Stanleytown, with its 100 homes and paved roadways, was a testament to Stanley's commitment to his employees and their families, offering them not just jobs but a way of life.The debut of its first furniture collection in 1925 marked the beginning of a tradition of excellence and innovation that would carry Stanley Furniture through decades of prosperity and challenge alike.


Grit, Growth, and a Governor

The Wall Street Crash of 1929 tested the resilience of this fledgling company, but under the steadfast leadership of Thomas Stanley and the solidarity of its 400 employees, the company weathered the storm of the Great Depression, emerging stronger and more united.

This spirit of perseverance and commitment to quality and community would become hallmarks of the Stanley Furniture brand.

As the company expanded through the mid-20th century, it continued to innovate, embracing automation and modern production techniques while maintaining the craftsmanship and attention to detail that had become its signature.

The tenure of Thomas Stanley as Governor of Virginia from 1954-1958 underscored the deep connections between the company and the broader civic life of the region.

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Keeping Faith With American Craftsmanship

The latter part of the 20th century saw Stanley Furniture navigate ownership changes and shifting markets while holding to its core values of quality, craftsmanship, and community. The Norman Rockwell–inspired collection of the 1990s showed how the company could merge tradition with cultural relevance, creating heirloom pieces steeped in American nostalgia. In the early 2000s, globalization, fierce competition, and the fight against unfair trade underscored Stanley’s commitment to fair play and to the broader American furniture industry. Bringing “Young America” manufacturing back to the U.S. was a clear stand for domestic craftsmanship and higher standards.

As Stanley passes its 100th anniversary, it stands at the threshold of a new era under Scandinavian ownership, carrying forward a legacy shaped by founder vision, employee dedication, and customer loyalty. This centennial is both a celebration of a century of furniture making and a tribute to a community that has adapted and endured, with craftsmanship, innovation, and community still guiding the next chapter.

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